MAGGIE
DINNEEN
Digital Strategist & Operational Systems Builder · Austin, TX
Maggie Dinneen is a digital strategist and operational systems builder in Austin, Texas, offering paid and organic social media management and content-to-conversion systems for multi-location businesses.Most companies are paying three people
to do what one strategic operator can do —
and none of them are talking to each other.
I run paid, organic, and operational systems from a single strategic lens. I build content-to-conversion systems for everyone from CPG founders just getting started building a brand, to multi-location businesses trying to reduce their CPL and improve efficiency across channels. Built to convert. Built to scale.
The Problem
The way most businesses
buy social media help is
quietly expensive.
You don’t have a content problem. You have a coordination problem. And it’s costing you more than you can see on an invoice.
Gross margin lost to approval friction — every month.
It hides in quick check-ins, revision rounds, and version drift. None of it shows up on an invoice. All of it is real cost. A consultant who builds the system that eliminates that drag is worth far more than one who simply fills a content calendar. The money you’re spending should go toward work that moves the needle — not toward managing the process of doing the work.
Reviews
What people are saying
The rare combo of actually great at Content Strategy, Paid Social, and Marketing Operations, and someone you genuinely want on the call.
Don’t overthink it.
— M.O.
Maggie is a true chaos wrangler. She has a remarkable ability to take scattered documents, data, and ideas and transform them into cohesive, streamlined systems. Her strength lies in creating organized, repeatable, and scalable processes that bring clarity, efficiency, and momentum to any project.
— C.B.
Maggie combines deep platform expertise with exceptional leadership skills. She consistently delivered thoughtful, data-driven recommendations, navigated complex challenges with ease, and was always willing to share her knowledge with others.
— C.Z.
Services
What I offer
Every engagement starts with a discovery call. Scope is built around your actual situation — not a package someone else fit into.
Systems Audit + 90-Day Roadmap
A forensic review of your paid and organic social infrastructure. Friction points documented, leaks mapped, prioritized roadmap delivered.
Replaces: spending another quarter running the same strategy and wondering why the numbers aren’t moving.
Organic Social Management
Standalone content strategy, creation, scheduling, and community management — built on a documented system from day one, not just a content calendar.
Replaces: a content creator who posts consistently but can’t tell you why it is or isn’t converting.
Paid Social Performance Management
Standalone paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit, and X. Attribution logic, creative testing, and cross-channel optimization.
Replaces: a platform specialist who optimizes in a vacuum with no connection to your brand or organic strategy.
Full-Service Social Retainer
Paid + organic together — strategy, content, campaign execution, optimization, and reporting — all built on a custom operational system from day one and owned by one person end to end.
Replaces: three separate vendors with three separate strategies and no one accountable for the whole.
Operational Infrastructure Build
For teams with their own execution resources. I design your SOP framework, workflow automation stack (Zapier, ClickUp, AI tools), and reporting architecture — then train your team to run it.
Replaces: tribal knowledge, Slack chaos, and a process that breaks every time someone new touches the account.
All engagements begin with a discovery call — scope is built around your situation.
“The best marketing doesn’t feel like marketing — it feels like a predicted response to a human need.”
The framework behind every engagement
Results
10+ years building brands
and scaling operational systems.
From standing up a content operation with zero infrastructure to overseeing $3M+ in monthly Meta spend across 100+ brands — here’s what that experience produces.
10×
Sales-qualified lead growth in two quarters after systems rebuild and paid social overhaul.
Starting point: Facebook ads running without a documented audience strategy or conversion framework.
Senior Living · Multi-location
200%+
ROAS for e-commerce partners through advanced attribution logic and creative testing frameworks.
Starting point: single-platform spend with no cross-channel attribution or systematic creative testing.
E-commerce · D2C
$3M+
Incremental revenue for a luxury hospitality client via cross-channel paid social strategy.
Starting point: organic-only presence with no paid infrastructure or audience development.
Hospitality · Luxury
150%
Year-over-year ROAS improvement through systematic A/B testing and cross-platform attribution.
Starting point: campaigns optimizing toward vanity metrics with no connection to pipeline.
B2B · Lead gen
The Background
Why this lens
changes everything
I came into marketing from forensic psychology — a field built entirely on one question: why did this person do what they did? That lens changes how I read a funnel. I don’t look at a dropping conversion rate and reach for new creative. I ask what friction the user is hitting, what trust signal is missing, what the data is actually saying.
I’ve spent 10+ years building social programs at scale — from founding a content operation with zero infrastructure to overseeing $3M+ in monthly Meta spend across 100+ brands. I’ve built pricing models, SOP libraries, AI workflow systems, and reporting architecture. I’ve sat on leadership committees advising on department strategy and client profitability.
What I offer is what most companies can only get by hiring a director in-house: one person who owns the strategy, the system, and the execution — in a single engagement.
Curiosity
Better questions before anything else. Better questions lead to strategies that actually stick.
Systems Thinking
One good system outlasts any single campaign. I build infrastructure that keeps working after I’m done building it.
Honest Measurement
I’d rather show you a hard truth in the data than paper over it with vanity metrics.
Meet Maggie
Hi, I’m Maggie — a digital strategist and systems builder based in Austin, TX.
I work best with growth-stage companies and teams who are ready to stop patching things together and start building something that actually scales. I’m not here to just post content — I’m here to build the engine behind it.
When I’m not in the weeds of attribution models and workflow architecture, I’m probably exploring a new coffee shop in Austin or deep in a rabbit hole about human behavior. The psych background never really turns off.
Austin, Texas
Platform Expertise
Get in Touch
Let’s build something.
Tell me a bit about what you’re working on and I’ll be in touch within 48 hours.
Got it — I’ll be in touch within 48 hours.